CM Beyer Australia Pty Ltd · Macquarie Park NSW 2113 contact@cmbeyer.com.au
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About CM Beyer Australia

A marketing, advertising and business management consultancy bringing structured UK programmes to the Australian market.

Who we are

Australian operations, UK foundations

CM Beyer Australia Pty Ltd is the Australian subsidiary of CM Beyer Limited, a marketing, advertising and business management consultancy registered in England and Wales. We were established to extend the UK parent’s services into the Australian and wider APAC market.

We operate three service divisions — the same structure used across the group. CMB Insight covers marketing strategy, market research and campaign management. CMB Amplify covers advertising creative, media planning and campaign delivery. CMB Core covers business management consulting, operational reviews and financial planning.

Alongside the three divisions we deliver direct-to-consumer sales programmes — structured field operations with defined KPIs, daily reporting and compliance oversight under the Australian Consumer Law. Every engagement we deliver in Australia is structured under the parent company’s compliance framework: data protection under the Privacy Act 1988, advertising standards under the AANA Code of Ethics, and consumer protection under the ACL.

Company Details
Legal NameCM Beyer Australia Pty Ltd
ACN694 721 992
Entity TypeProprietary Limited Company
JurisdictionNew South Wales
Registered OfficeSuite 1146, Unit 5
7 Eden Park Drive
Macquarie Park NSW 2113
Parent CompanyCM Beyer Limited
(United Kingdom)
The group

One methodology, three jurisdictions

CM Beyer operates as a coordinated group across the United Kingdom, Australia and the United States. Each entity is locally registered and operates under local law, but service methodology, brand standards and compliance frameworks are shared. That means an Australian client gets the same operational standard as a London client, adapted for the local regulatory environment.

United Kingdom

CM Beyer Limited — Company No. 17009212, registered office in London. The parent entity, holding group IP and brand. UK GDPR, ICO oversight, CAP/ASA standards.

Australia

CM Beyer Australia Pty Ltd — ACN 694 721 992, registered in NSW. Local delivery for AU and APAC clients. Privacy Act 1988, OAIC, AANA Code, ACL and ACCC framework.

North America

CM Beyer North America LLC — Wyoming-registered. Local delivery for US clients. CCPA/CPRA and state privacy law, FTC Act §5, NAD self-regulation, state UDAP statutes.

How we work

From first call to measurable outcome

Every engagement follows the same four-stage methodology, regardless of which division is involved or which jurisdiction we are delivering in. The detail varies; the structure does not.

Diagnose

Discovery call, document review, stakeholder interviews. Output: a written brief with assumptions and constraints captured.

Design

Scope, deliverables, fees and timelines in writing. KPIs agreed upfront. Compliance and risk review built in.

Deliver

Defined work executed against the agreed plan. Regular check-ins, written progress reports, no surprise invoices.

Iterate

Outcomes measured against the agreed KPIs. Findings written up. Recommendations for next-stage work where relevant.

What we believe

Principles we run the company on

These are the four principles every engagement is measured against internally. If a piece of work is failing any of them, we stop and fix the work rather than continue.

Compliance first

Every programme is reviewed against the Privacy Act 1988, the APPs, ACL Schedule 2 CCA 2010 and ACCC enforcement priorities before launch.

Fixed pricing

Defined scope, defined deliverables, fixed fee in Australian dollars. No hourly rates, no scope creep, no surprises on the invoice.

Measurable outcomes

Every engagement has KPIs agreed upfront. We report against them, own the results, and quantify the impact in writing.

Full transparency

Backed by the UK parent’s published governance, audited accounts and proper corporate structure. No paper-only consultancy.

Scope

What we do and don’t do

We do

  • Marketing strategy and research
  • Advertising creative and media buying
  • Business management consulting
  • Direct-to-consumer sales programmes
  • Operational reviews and process improvement
  • Compliance review under AU consumer law
  • Cross-border work with the UK and US entities
  • Retained and fixed-scope engagements

We don’t

  • Provide legal advice (we work alongside your lawyers)
  • Provide regulated financial advice or audit services
  • Sell software or take software referral fees
  • Take commission on third-party media buys
  • Engage on hourly rates with open-ended scope
  • Run contingency or revenue-share engagements
  • Resell client data or run third-party ad networks
Leadership

Group-led, locally delivered

Group leadership is shared with the UK parent. Local Australian operations are led from the Sydney office under the supervision of the parent board. Every engagement has a named consultant contact in Australia and an escalation path back to UK group leadership for complex or cross-border matters.

We deliberately keep the local team small and senior. The cost of an SME consultancy is usually inflated by the cost of carrying junior staff that the client never asked for. We don’t do that.

Reporting line
Local contactNamed consultant per engagement
EscalationUK group leadership
ComplianceGroup compliance officer (UK)
ComplaintsComplaint form
Getting started

What to expect when working with us

Most engagements start the same way: a free discovery call of around 45 minutes. We use that call to understand what you are trying to achieve, what you have already tried, and where you have constraints. If we are not the right fit, we will say so — we won’t take on work we don’t think we can deliver to standard.

If there is a fit, we follow up with a written proposal covering scope, deliverables, fees in Australian dollars, timeline, and the KPIs we will measure against. Nothing starts until the proposal is signed.

During delivery you have a named contact, regular check-ins (usually weekly), and access to a shared workspace for documents and progress. You receive a written engagement report at the end of every engagement summarising what was delivered, how it performed against the agreed KPIs, and recommended next steps.

If anything goes wrong, escalation is direct — you can raise it with us informally first, then formally via our complaints process if needed. Privacy concerns can be raised directly with the OAIC at any time.

FAQ

Questions we get asked

Are you a separate company or just a UK branch?
CM Beyer Australia Pty Ltd is a separately incorporated Australian proprietary limited company (ACN 694 721 992), wholly owned by CM Beyer Limited (UK). We are a subsidiary, not a branch. That means we are a tax-resident Australian entity subject to Australian law, ASIC reporting, and ATO obligations.
Where are you based in Australia?
Our registered office is at Suite 1146, Unit 5, 7 Eden Park Drive, Macquarie Park NSW 2113, Australia. We work with clients across Australia — predominantly in NSW, Victoria and Queensland — with occasional engagements in WA, SA and ACT. We can also support APAC engagements from the Sydney base.
Are you on any government supplier panels?
Not at this time. Our current focus is private-sector engagements with SMEs and mid-market businesses. We will pursue government supplier accreditation as the local entity matures — reach out via the Partnership form if you have a specific procurement requirement to discuss.
How do you handle the time zone difference with the UK parent?
For Australian clients, the work is delivered locally on local time. Cross-border coordination with the UK office happens via async channels (email, written briefs, recorded reviews) so the time zone gap doesn’t add latency to client engagements. Live UK calls are scheduled when needed; otherwise we run on Sydney hours.
Do you have public reference clients we can speak to?
We do not publish client lists. Most of our engagements are commercial-in-confidence. References are available after the discovery call once a specific opportunity is being scoped — we will introduce you to one or two existing clients with similar requirements where appropriate.
What happens to data after an engagement ends?
Client engagement data is retained for seven years from the end of the engagement to meet ATO obligations, then securely deleted. Personal information is handled under the Privacy Act 1988 and the APPs. Full detail is in our Privacy Policy.
How quickly can you start?
From signed proposal, smaller engagements typically start within two weeks; larger retained programmes within four to six weeks (driven by team availability and any compliance review needed). Urgent work can sometimes be accommodated — ask on the discovery call.

Have a question we have not answered?

Tell us what you are trying to work out. We will tell you honestly whether we can help.

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