News
Latest articles and updates from across the CM Beyer group
News and updates from CM Beyer Australia. For group-wide announcements and articles you can also read the CM Beyer Limited news page.
Welcoming our first senior consultant
CM Beyer has brought its first senior consultant on board — a milestone for the business and a sign of where we want client work to head.
A practical guide to direct-to-consumer sales for B2B companies
Direct-to-consumer is not just for e-commerce brands. B2B companies can use DTC principles to shorten sales cycles and improve margins.
Document accessibility: large print, plain language, accessible PDFs
Standard documents do not work for everyone. We can send your statements, letters and forms in larger print, in plain language, or in an accessible electronic format on request.
Digital advertising in 2026: what has actually changed
Between AI-generated creative, privacy regulations, and platform changes, digital advertising looks different this year. Here is what matters and what does not.
Affordability over algorithms: how a human reviews every borderline application
Most loan decisions are automated for speed, but every borderline case at Credicorp is reviewed by a credit analyst — and every adverse decision carries a plain-English explanation. Here is how the routing works.
Marketing attribution models compared: first-touch, last-touch, linear, time-decay, and data-driven
A side-by-side comparison of the five main attribution models, when each works, and which UK SMEs should default to in 2026.
Settlement figures: when to ask, and what the number means
A settlement figure is the exact amount needed to clear your loan on a specific date. Here is what it includes, when to ask for one, and how to use it.
The real cost of hiring the wrong marketing agency
Switching agencies is expensive — not just in fees, but in lost time, repeated briefings, and campaigns that never got the chance to compound.
Why your business plan is probably too long
A 40-page business plan might impress a bank manager. But if nobody in your team has read it since it was written, it is not a plan — it is a document.
Sustainability at Credicorp: our small-lender ESG picture, honestly
ESG reporting standards were built for FTSE-100 firms. As a small UK lender we still have an ESG footprint and an ESG opportunity. Here is what we actually do across environment, social, and governance — without the marketing gloss.
How to measure marketing ROI without overcomplicating it
Most businesses know they should be measuring marketing performance. Fewer know how to do it without drowning in dashboards. Here is a practical framework.
CM Beyer confirms registered office and initial appointments
The Company has confirmed its registered office address, appointed its initial director, and completed the administrative steps required to commence trading.
